Rating the website: an objective approach
by John R. Hamilton
International Journal of Electronic Business (IJEB), Vol. 9, No. 4, 2011

Abstract: Website analysis is generally subject to vagaries of survey respondents. Online website comparators offer a degree of quality analysis against their previously analysed websites. Hence, both methods are limited. This topology study collates 2002+ literature-based website nominal measurement items. It groups these measures across 27 areas, and into the three website domains of the 'website rater'. The website rater is used to compare websites and/or to benchmark websites. The website rater and the 'value-expectations relationship' in combination offer a new capability in the building and understanding of websites, their combination also houses optimisation capabilities, and these can be adjusted by management (or by incorporated business intelligence techniques) to better meet its customers' expectations and customers' value.

Online publication date: Sat, 22-Oct-2011

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com