The impact of an international field study on students’ learning and consumer ethnocentrism
by Mary M. Long; Dennis M. Sandler; Pradeep Gopalakrishna
International Journal of Business Innovation and Research (IJBIR), Vol. 5, No. 6, 2011

Abstract: Utilising the consumers’ ethnocentric tendencies scale (Shimp and Sharma, 1987), undergraduate US business students participating in an international field study course were measured on their consumer ethnocentric tendencies before and after travel to Europe. Contrary to past research, this exploratory study suggests that students became slightly more ethnocentric regarding their attitudes towards foreign-made products after the travel experience. However, measures of student attitudes towards study abroad and learning outcomes were quite positive, indicating that a short international field study is a valuable experience for students who might not otherwise have the option to travel abroad.

Online publication date: Sat, 07-Mar-2015

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