A drama theory analysis of supply chain collaboration Online publication date: Mon, 10-Oct-2011
by Togar M. Simatupang; Ramaswami Sridharan
International Journal of Collaborative Enterprise (IJCENT), Vol. 2, No. 2/3, 2011
Abstract: Collaboration often involves the interaction of multiple participants whose interests differ and hence are vulnerable to conflicts. The participants should explore new strategies for examining underlying assumptions during the interaction in order to reach a trustworthy agreement. However, there is a lack of understanding of how both emotive and rational behaviours of the chain members play a key role in dealing with different perceptions and preferences. The purpose of this paper is to explore the potential of drama theory in the analysis of interactive decision making which often involves conflicts amongst multiple participants for process improvements in supply chain collaboration. Drama theory provides the analysis of strategic interaction to identify dilemmas, whereas a framework for collaboration is used as a tool to find initiatives for resolving dilemmas. An illustrative case study outlined in this paper is able to structurally expose and resolve different perceptions of the chain members.
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