Designing and pre-testing a questionnaire for two-wheeler services
by Virupaxi Bagodi, Biswajit Mahanty
International Journal of Services and Operations Management (IJSOM), Vol. 10, No. 3, 2011

Abstract: The sale of two-wheelers in India has shown a remarkable growth in the last decade. This unprecedented growth has also necessitated for the manufacturers to offer better services to sustain the growth, achieve customer loyalty and enhance users' reliance on the vehicle. An attempt is made in this paper to understand the activities of the two-wheeler service stations and to assess customer satisfaction of the services. A questionnaire has been designed for the purpose which is subjected to pre-testing with a sample size of ten. There is a remarkable change in the phrasing of the questions and the structure of the questionnaire after the pre-test. This was done to enhance the readability as well as to make the questionnaire more focused to its target group. The pre-test also revealed the need for additional studies to capture the realities of two-wheeler service stations in India.

Online publication date: Wed, 11-Mar-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services and Operations Management (IJSOM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com