Regional diffusion for remanufactured tied products in ecologically conscious consumers
by Yenming J. Chen
International Journal of Sustainable Economy (IJSE), Vol. 3, No. 4, 2011

Abstract: In this paper, we demonstrate that independent aftermarket replacement component remanufacturers are able to help the host product manufacturers establish their market share. We employ agent-based simulation and evolutionary game theory in the light of innovative diffusion process with network externality and sustainability consciousness, in microscopic and dynamic emergent perspectives. We suggest a strategic decision management insight for better marketing an environmental sustainable product in a new product diffusion process. We show that both market share and long-term profitability of a tied product firm, with inferior market share, indeed can be raised significantly by applying the suggested price-protection-distribution decision strategy at specific timing when the ecologically conscious consumer segment grows.

Online publication date: Tue, 04-Oct-2011

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