Digital piracy: utilising efficient digital distribution models as an alternative to strengthening enforcement Online publication date: Sat, 28-Mar-2015
by Michael Filby
International Journal of Private Law (IJPL), Vol. 4, No. 4, 2011
Abstract: The recently published Media Piracy in Emerging Economies report includes a detailed consideration of the conflict between the regulatory approach of strengthening IP regulations and enforcement, and the establishing of new business models in order to take advantage of efficient digital distribution. This paper defines the currently existing digital distribution model that describes how consumers presently access digital content, both legitimately and illegitimately. This foundation is then used to identify a number of alternative new business models and existing models that have been adapted from the analogue age such as indirectly supported distribution and advertising supported distribution, and the operation of the network effect, that together rely on a model of efficient distribution. It is concluded that due to the ineffectiveness of stronger enforcement at impeding piracy, the adoption of new models to adapt to efficient distribution remains the most efficacious approach.
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