Influence of gender and English proficiency on Facebook mobile adoption
by Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Binshan Lin
International Journal of Mobile Communications (IJMC), Vol. 9, No. 5, 2011

Abstract: This study aims to empirically examine the influence of gender and English proficiency on Facebook Mobile (FbM) adoption from the Malaysian perspective. Questionnaire was administered to 400 undergraduates in a Malaysian private university. The results showed that there is a significant gender difference in Photographs and Status Updates. Positive correlations also exist between English proficiency and Social Connection, Shared Identities, Photographs and Content. Outcomes from the study have given direct or indirect implications to mobile communication manufacturers and service providers, mobile social networking researchers, photographs industry players and the society as a whole.

Online publication date: Sun, 11-Sep-2011

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