Factors affecting shopping of apparels in organised retail stores
by Bikramjit Rishi
International Journal of Business Innovation and Research (IJBIR), Vol. 5, No. 5, 2011

Abstract: For Indian apparel retailing, things started to change slowly in the 1990s, when a shift started from unorganised apparel retailing to organised one. The textiles sector, with companies such as Bombay Dyeing, Raymond, S. Kumar's and Grasim, was the first to see the emergence of retail stores. This paper analyses the developments in apparel retailing in India and focuses on the factors affecting shopping of apparels in the organised retail stores. The essential contribution of this paper is to understand the factors affecting shopping of apparels in organised retail stores. The study raises the question that to get success in the Indian retail environment, it is essential to understand the factors affecting shopping of apparels, so that apparel retailers can devise an effective marketing strategy.

Online publication date: Sat, 07-Mar-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com