A step-based framework to combine creativity, project management and technical development in industrial innovation
by Davide Polverini, Serena Graziosi, Ferruccio Mandorli
International Journal of Product Development (IJPD), Vol. 14, No. 1/2/3/4, 2011

Abstract: Since the assessment of the novelty, feasibility and value of new product ideas is highly subjective and uncertain, it is hard for companies to come up with a final product which successfully embodies customer needs, as well as company requirements. The major goal of this study is to propose a design and managerial step-based framework, moving from idea generation until the early steps of concept embodiment. Russian Theory of Inventive Problem Solving, together with multicriteria-based selection methods are employed. A case study from the household appliances industry is presented, discussing how to guide technical solutions implementation in new product ideas.

Online publication date: Fri, 27-Feb-2015

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