Enhancing service quality improvement strategies by integrating Kano's model with importance-performance analysis Online publication date: Sat, 21-Feb-2015
by Shu-Ping Lin, Ya-Hui Chan
International Journal of Services Technology and Management (IJSTM), Vol. 16, No. 1, 2011
Abstract: In resources limited situation, seeking effective ways to fulfil customers' needs is fundamental for the success of a business in the long-term. Importance-performance analysis (IPA) and Kano's model are two main decision making techniques for improving customer satisfaction. This study aims at developing a strategic action model by integrating Kano's model with IPA to consider the phenomena of non-linear relationship between attribute performance and overall satisfaction. To verify the validity of this integrated model, a Taiwanese online job agency case is then presented. The results show that this integrated model can certainly advance service quality improvement strategies according to different contributions of diverse quality factors on customer satisfaction. Thus, the new proposed strategic action model can be regarded as a comprehensive tool to help managers make effective strategies to enhance customer satisfaction.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services Technology and Management (IJSTM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook