Relationship-marketing elements and Third-Party Logistics: perspectives from an emerging nation
by M. Sadiq Sohail, Navaz C. Malikakkal
International Journal of Logistics Systems and Management (IJLSM), Vol. 9, No. 4, 2011

Abstract: This paper examines the existence of distinct levels of partnerships in the outsourcing of logistics functions outsourced. The paper also investigates the significance of the various elements of the relationship marketing and relationship outcomes on the types of partnership. Using empirical research, the study identifies six elements of relationship like trust, commitment, communication, dependence, shared benefits and attachment that were perceived significantly different among the three levels of partnerships. The study findings provide useful insights into the relative importance of the elements of relationships and outcomes that may be identified as critical for firms availing Third-Party Logistics (3PL) services. Other managerial implications are also discussed.

Online publication date: Wed, 06-May-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Logistics Systems and Management (IJLSM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com