Why is it that most business development fails to deliver on expectations?
by Neil Carpenter
International Journal of Liability and Scientific Enquiry (IJLSE), Vol. 4, No. 1, 2011

Abstract: Every business wants to grow year on year. Organisations spend a lot of time and effort coming up with plans to do so. Yet, less than 10% of new products launched are successful. This is not surprising given the complexities of growing a business. However, companies will have a greater chance of success if the internal issues that are stopping their organisation growing are addressed, as well as understanding their competitors and their customers' needs.

Online publication date: Sat, 29-Nov-2014

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