Applying TRIZ theory for industry development strategies under dynamic environment – the case of Taiwanese Jing-Ming Commercial District A Online publication date: Thu, 26-Mar-2015
by Tzong-Ru Lee, Yu-Wei Hsieh, Agnieszka M. Dadura, Jyun-Wei Wu
International Journal of Value Chain Management (IJVCM), Vol. 5, No. 1, 2011
Abstract: In the situation of recent global economic downturn, businesses have to know how to utilise their advantages and try to use different strategies in order to strengthen competitiveness and ease off the threats of the financial storm. We refer to TRIZ theory to assist Taiwanese Commercial District A (Jing-Ming Commercial District) to develop creative strategies. This study starts with introduction of the problem, literature review of innovation and TRIZ theory, and finally, uses grey relational analysis. From the business point of view, we perform SWOT analysis to understand the stores and their current situation, and then use TRIZ theory to create useful strategies for the commercial district. Also, a questionnaire is designed, to find out the rank of the acceptance of the proposed strategies. We then extend the strategies with higher acceptability rates and suggest solutions to the commercial district.
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