Cell phone feature preferences and gender differences among college students
by Matti J. Haverila
International Journal of Mobile Communications (IJMC), Vol. 9, No. 4, 2011

Abstract: This study investigated the importance of specific cell phone feature preferences and gender differences among college students in Finland. Following the literature review, the paper analysed the responses of 263 undergraduate students from a large university in Tampere, Finland. There were also significant differences in feature preferences between genders. Moreover, there were clear differences in the way female and male respondents conceptualise the cell phone use. The paper concludes with a discussion regarding the academic and managerial implications.

Online publication date: Sun, 10-Jul-2011

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com