A decision model for selecting the best entry modes via data envelopment analysis
by Reza Farzipoor Saen
International Journal of Applied Decision Sciences (IJADS), Vol. 4, No. 3, 2011

Abstract: The choice of the correct entry mode for a particular foreign market is one of the most critical decisions in international marketing. The objective of this paper is to propose a neutral imprecise data envelopment analysis (IDEA) model in cross-efficiency evaluation context for selecting the best mode of entry. A numerical example demonstrates the application of the proposed method.

Online publication date: Mon, 29-Sep-2014

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