Strategic orientation in small-sized service retailers
by Kayhan Tajeddini
International Journal of Strategic Change Management (IJSCM), Vol. 3, No. 1/2, 2011

Abstract: The purpose of this study is to conduct an investigation into the link between customer orientation, entrepreneurial orientation along with the managerial attitude toward change and product quality. Data for this study were collected through personal interviews from 174 Swiss small-sized service retailers to examine the interrelation between customer orientation, entrepreneurial orientation and managerial attitude toward change and product quality. The findings support prior research and provide the managers with appropriate information for the adoption of a strategic balanced approach. In the light of existing literature, the implications of our findings for service managers and owners, the study's limitations and future research directions are subsequently addressed.

Online publication date: Sat, 28-Feb-2015

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