Strategic management of forest industry transformation Online publication date: Sat, 28-Feb-2015
by Mika Immonen, Mikko Pynnonen, Olli Kytola
International Journal of Strategic Change Management (IJSCM), Vol. 3, No. 1/2, 2011
Abstract: One attractive opportunity for the forest industry is intelligent packaging which is based on the integration of ICT into the capabilities of a manufacturing firm. These new solutions are potential sources of value but unfortunately the industry strategies centering on manufacturing hinder the creation of value for the customer. Generally, the mindset should be changed from a goods-dominant logic to service-dominant logic in value creation. The transformation requires the identification of alternative business model structures and fitting the business models in different contexts. This study was conducted using qualitative research methods. We demonstrate a method for conducting a value offering to a service provision network using a business mapping framework. The main contribution is the construction of business model elements for an intelligent packaging concept in the elderly care. In this, only the intelligent package is a direct contribution of the forest industry. The majority of the resource providers and their resources are based on ICT products and services.
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