Technology roadmapping for mature industries: 2010–2050 global cement product roadmap
by Tugrul U. Daim, Nuttavut Intarode
International Journal of Technology, Policy and Management (IJTPM), Vol. 11, No. 2, 2011

Abstract: This paper demonstrates the use of a technology roadmap to create a holistic picture of the movement in a mature industry. Not only does it also help the cement manufacturers in mature and emerging markets, but also balances between market pull and technology push at a commercialised scale. The roadmap concept can assist any organisation to address three key strategic questions: where the company aims to go, where the status quo of the company and how the company will achieve its strategic intent goals. Thus, in this research, we illustrate the evolution of cement product from present to 2050 through the existing industrial literature, analysing forces, trends, impacts and developing a global cement product roadmap. The roadmap covers a wide range of cement products.

Online publication date: Tue, 31-Mar-2015

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