Comparing internal and alliance-based New Product Development processes: case studies in the food industry
by Nina Veflen Olsen, Geir Gripsrud
International Journal of Product Development (IJPD), Vol. 13, No. 3, 2011

Abstract: This paper reports a comparative two-case design study of in-house NPD projects as well as alliance-based NPD projects in a food company. Two contradicting propositions of the efficiency of NPD in an alliance compared with NPD performed internally are stated, and the findings indicate that the alliance-based NPD solution creates a better context for NPD than the in-house solution. The observed pattern may be interpreted in terms of the framework developed by evolutionary economics, which states that what a firm can do is mainly determined by its organisationally embedded routines.

Online publication date: Fri, 27-Feb-2015

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