How, why, and to what end? Corporate volunteering as corporate social performance
by Christian Lorenz, Gian-Claudio Gentile, Theo Wehner
International Journal of Business Environment (IJBE), Vol. 4, No. 2, 2011

Abstract: This paper systematically explores the current corporate volunteering (CV) practice in Switzerland and offers a work-psychological evaluation scenario to assess employees' CV experiences. A nationwide sample of organisations delivered data on the extent and causes of Swiss CV activities via an online survey (Study 1). In a mini-longitudinal comparison group design Study 2 proposes an approach to evaluate CV programs based on a work-psychological framework. The results show: CV is not uncommon in Switzerland, but its practice is implicit and tacit in nature. Larger companies tend to exploit CV strategically to a greater degree. CV is motivated mainly by philanthropic attitudes. A comprehensive evaluation of CV must take into account specific work-psychological antecedents, processes and outcomes. Clear-cut corporate objectives are likely to be achieved only by precisely tailored rather than non-specific CV measures. The common demand to engage in CV is premature. However, CV may be a promising way of promoting an extended concept of organisational citizenship behaviour.

Online publication date: Sat, 27-Sep-2014

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