Barriers to diffusion of innovation: an empirical study in India
by Meeta Dasgupta, A. Sahay
International Journal of Indian Culture and Business Management (IJICBM), Vol. 4, No. 3, 2011

Abstract: The various models on innovation diffusion hint that people's actions are determined by their attitude towards innovation. The main purpose of this study was to explore the factors which were driving consumers' behaviour towards innovations. Five innovations in the Indian context, introduction of iDiscoveri methodology of teaching, reservation of tickets over the internet (e-reservations), banking transactions through teller machines, internet shopping and use of tissue paper have been selected, to explore the consumers' attitudes governing the acceptance/non-acceptance of a particular innovation. This paper, apart from exploring the factors determining the comfort level of consumers with respect to a particular innovation, also brings out the importance of consumers' perceived needs with respect to acceptance of an innovation.

Online publication date: Sat, 31-Jan-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com