The Italian 'Entrepreneurial Formula': a systemic approach to strategy
by Olga Annushkina
European J. of International Management (EJIM), Vol. 5, No. 3, 2011

Abstract: The Entrepreneurial Formula, a systemic theoretical model, was presented in late 1980s by Vittorio Coda, one of the most prominent Italian management scholars, gaining an instant recognition among Italian researchers and practitioners. The model, strongly rooted in the Italian macroeconomic and business context, describes the value-creation flow and combines the competitive and stakeholder perspectives, offering a systemic view on the organisations' management. The paper also illustrates the Entrepreneurial Formula's applicability to different business contexts by the discussion of cases of a niche family-run publishing house, of the Italian hotel industry and of non-profit social enterprises. In the conclusion the paper deals with the necessity of the systemic approach to management and with the possible future theoretical and practical enhancement of the Entrepreneurial Formula.

Online publication date: Sun, 11-Jan-2015

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