The Social Contributory Theory of Existence: problems and prospects for application by business executives in Nigeria
by Constantine Imafidon Tongo
International Journal of Social Entrepreneurship and Innovation (IJSEI), Vol. 1, No. 1, 2011

Abstract: The Social Contributory Theory of Existence (SCTE) states that every individual seeks the satisfaction of a unique admixture of needs, termed 'needs' mix'. Within it lie two essential components. One of which is egocentric in nature and the other is characterised by altruism. However, in spite of the human development problems plaguing Nigeria, the needs' mix of its business executives seems to persistently reflect a preponderance of selfishly guided motives that militates against altruistic behaviour. Nevertheless, nothing is yet known about the behavioural problems surrounding their abysmal response to societal welfare. Therefore, through qualitative data gathered from published research, this paper presents the behavioural problems associated with the lopsided application of the theory amongst Nigerian executives. It then provides some provisos under which the altruistic component of their needs' mixes could be activated for the good of the Nigerian society. Directions for future research were also presented.

Online publication date: Wed, 20-Apr-2011

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