The new e-commerce freeloaders: effects on consumer behaviour and decision-making
by Kip Becker, Jung-Wan Lee, Helena Nobre
International Journal of Technology Marketing (IJTMKT), Vol. 5, No. 4, 2010

Abstract: Differences exist among nations (Portugal, Korea, Turkey and the USA) in the amount of time spent on computers, the manner in which consumers seek information and product purchase locations. While Portuguese and USA consumers rate stores highly for items costing less than $500, search engines were second. In Korea and Turkey search engines were primary, with stores and friends second. For products over $500 stores remained primary, and company websites the second, information source. It was interesting that Turkey rated higher (for both price levels) in use of company websites than other nations, which would not have been intuitive. Since many high end firms used the dissemination of product information as a marketing advantage if consumers no longer rely on them, will these firms be able to attract a sufficient consumer base to maintain their value added pricing model?

Online publication date: Mon, 18-Apr-2011

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