Can organisations disrupt and expand from their core to sustain their operations?
by Kaushik Sridhar
International Journal of Services and Operations Management (IJSOM), Vol. 8, No. 4, 2011

Abstract: Christensen's concept of disruptive technology is enticing but is this notion – conceptual and financial – beyond the reach of many companies? Managing the risks is a reality, along with the necessary funds needed to enter new marketplaces. Zook suggests that nearby market opportunities adjacent to a strong core business offer one of the surest paths to new growth, whether industries are stable or changing rapidly. Companies that become practiced at finding a continued stream of adjacency moves – guided by the rules of disruptive technologies – may well find they are on the road to sustainable, solid growth while potentially causing a disruption in the market. This paper explores a way forward or shows methods for pushing out the boundaries of a company's core businesses and technologies in predictable, repeatable ways.

Online publication date: Wed, 11-Mar-2015

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