Strategic flexibility and market performance of SMEs in Nigeria
by Olalekan Asikhia
International Journal of Management and Enterprise Development (IJMED), Vol. 10, No. 1, 2011

Abstract: The study determines the relationship between strategic flexibility and market performance of small- and medium-scale enterprises (SMEs) in Nigeria. This paper presents primary data collected by self-administered questionnaires involving a sample of 476 respondents from different regions of Nigeria. The data were subjected to descriptive statistical and correlation analysis as well as structural equation modelling. This study reveals that strategic flexibility relates positively and significantly with market performance variables and that marketing competence and competitive intensity moderate the strategic flexibility – performance relationship of the SMEs. The empirical evidence of this paper affects major aspects of SMEs' management and relevant recommendations are made.

Online publication date: Thu, 30-Apr-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management and Enterprise Development (IJMED):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com