Strategic direction for high demand degrees: an analysis of the US pharmacy degree competitive market
by Karen L. Pellegrin, John M. Pezzuto
International Journal of Management in Education (IJMIE), Vol. 5, No. 2/3, 2011

Abstract: Porter's competitive analysis and strategic positioning are applied to the high demand pharmacy degree in the USA. Specifically, we tested the hypothesis that there are significant differences between pharmacy programs positioned in the Top 25 (per US News and World Report) compared to others in variables that represent Porter's two primary generic strategies: differentiation and cost leadership. There are significant differences between Top 25 and other pharmacy programs on differentiation (competitive research awards), but not on cost (tuition). However, post hoc analysis using public institutions only demonstrated significant differences on both measures. Overall, the results support Porter's theory.

Online publication date: Thu, 12-Feb-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management in Education (IJMIE):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com