Realisation of a vision: a case study of the focus-differentiation strategy implemented by the University of Puget Sound
by Alva Butcher, Y. Paul Huo
International Journal of Management in Education (IJMIE), Vol. 5, No. 2/3, 2011

Abstract: This case study examines strategic changes initiated and implemented by two consecutive presidents of the University of Puget Sound in 1973–2003. The transformation of this century-old institution from an also-ran local university to a nationally ranked liberal arts college provides an extremely rare case that demonstrates the applicability of Michael Porter's paradigm of generic strategies in the field of higher education. Critical success factors for the implementation of a focus strategy that seeks to differentiate a university from its peer institutions are also identified and discussed.

Online publication date: Thu, 12-Feb-2015

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