Historical perspectives on US business organisations, strategy, and higher education institutions
by Sam J. Fugazzotto
International Journal of Management in Education (IJMIE), Vol. 5, No. 2/3, 2011

Abstract: Strategy has guided business management for years but has not fully taken root in colleges and universities. This paper examines the evolution of US business and postsecondary institutions to explain the discrepancy in strategy adoption. While firms have developed to maintain internal effectiveness and to meet external needs, US colleges and universities have focused more consistently on societal needs. The final section of the paper posits Operational Effectiveness (OE) (Porter, 1996) as a theoretical starting point for practice-oriented research on using strategy in higher education.

Online publication date: Thu, 12-Feb-2015

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