Classification of mass customisation: a Socio-Technical System perspective
by Y. Park, A.Y. Nahm
International Journal of Services and Operations Management (IJSOM), Vol. 8, No. 3, 2011

Abstract: Mass customisation from Socio-Technical System (STS) perspective provides an integrative view that corrects the imbalance stemming from over-emphasising the role of particular functions (e.g., marketing, operations and/or strategy). Building on some seminal articles in this area, we have endeavoured to generate a classification model that implies effective management of work-related and organisational factors for mass customisation. In doing so, this paper expands STS-related mass customisation literature and provides a possible direction for future empirical study. Managerial implication for managing mass customisation is also provided.

Online publication date: Wed, 11-Mar-2015

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