Consumer behaviour and coping strategies in an economic crisis: evidence from Mexico
by Raquel Castano, Isabella A. Parra, Alba Maria Zavala
International Journal of Business Competition and Growth (IJBCG), Vol. 1, No. 4, 2011

Abstract: This study illustrates how Mexican consumers from two different social levels (upper middle and lower socioeconomic level) changed their behaviour and coped with the uncertainty derived from the 2009 economic crisis. Results from a qualitative investigation show that for upper middle-level consumers, a financial crisis represents a great threat mainly because of the possibility of losing their jobs. In contrast, among lower socioeconomic level consumers, the perception of threat is lower because these consumers appear to be more accustomed to dealing with uncertainty. Differences in the coping strategies used by men and women in these two socioeconomic segments are discussed.

Online publication date: Wed, 22-Apr-2015

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