Creating value for the business service buyer through modularity
by Pauliina Ulkuniemi, Saara Pekkarinen
International Journal of Services and Operations Management (IJSOM), Vol. 8, No. 2, 2011

Abstract: The present study explores how modularity makes services visible and how it enables the customers to participate in service co-creation. We review the literature on buying business services to determine the buying challenges and we define service modularity and especially concentrate on defining the attributes of a modular service offering. Theoretical framework describing the connections of the attributes and challenges in service buying is elaborated through a single case study of a modular service in a professional service firm. We argue that a modular service offering can help customers by increasing the visibility of the service offering.

Online publication date: Wed, 11-Mar-2015

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