What is the most important factor in switching blogs?
by Bong Gyou Lee, Younghee Lee, Su Jin Kim
International Journal of Web Based Communities (IJWBC), Vol. 7, No. 1, 2011

Abstract: The purpose of this study is to analyse various factors of switching blogs. The switching costs theory has been applied to develop the research model. Bloggers using such blogs as: Cyworld's minihompy, Naver's blog, Daum's Tistory, and Tattertools were selected as subjects for the sample frame. A total of 290 surveys were collected, from which 243 were used as data for analysis. Results of the survey by SPSS 12.0 showed that the attractiveness of alternatives and attachment affected blog switching intention, and attractiveness of alternatives had a moderating effect between user satisfaction and switching intention.

Online publication date: Sun, 11-Jan-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Web Based Communities (IJWBC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com