Identifying the value types of virtual communities based on the Q method
by Chung-Chu Liu
International Journal of Web Based Communities (IJWBC), Vol. 7, No. 1, 2011

Abstract: Value types refer to attitude behaviours that determine virtual community participants' preferred styles. The study explores the value types of virtual communities based on the perspectives of the participants. Data was accumulated and analysed based on in-depth interviews and the Q method. Twenty nine participants were selected. The values of virtual communities can be categorised into three types: knowledge platform, aficionado networking, and problem solution. Results of this study identify the value types of virtual community participants and significantly contribute to the efforts of virtual communities' managers to enhance online social interaction.

Online publication date: Sun, 11-Jan-2015

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