Third party distributor in the hotel industry: an analytical study of their contract design
by Jun Yang
International Journal of Intercultural Information Management (IJIIM), Vol. 2, No. 3, 2010

Abstract: Many hotels are using third party discount websites, such as expedia.com. The hotels benefit from an enlarged potential market by reaching price sensitive consumers, but also face fierce competition from those third party vendors. Meanwhile, many hotels start to use 'best rate guarantee' on their own websites to attract customers. The author discusses the characteristics of hotel industry and uses a game theoretical approach to study the contract design between hotel chains and third party vendors. The results confirm 'best rate guarantee' is the best strategy for hotel chains. Analytical results and managerial implications are presented.

Online publication date: Fri, 31-Dec-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Intercultural Information Management (IJIIM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com