Is Dorothy treated fairly by the press in the Land of Oz? Three Australian newspapers' gendered coverage of the centennial Australian Open Tennis Championships
by Jane Crossman, John Vincent, Sarah Gee
International Journal of Sport Management and Marketing (IJSMM), Vol. 8, No. 3/4, 2010

Abstract: This study examined three Australian newspapers and their coverage of female and male tennis players competing in the centennial Australian Open Tennis Championships. Content analysis was used to compare the amount and prominence of the coverage devoted to female and male tennis players in all articles and photographs. Analysis of variance (ANOVA) was used to determine statistically significant differences (p < .05) between genders. Analysis revealed the average size of both articles and photographs favoured male players over female (25.7 sq. inches vs. 21.1, respectively). Male players were depicted in more action shots than females (70.8% vs. 61.7%); received more coverage on the front and back pages of the newspapers (10.6% vs. 3.7%); and were covered more frequently on Saturdays than female players. The difference in coverage between two Australian's, Hewitt and Molik were also examined. The results and their implications from both a gendered and nationalistic perspective are discussed.

Online publication date: Tue, 14-Dec-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com