Perception of youth towards 3G technology in mobile phone in India
by Sita Mishra
International Journal of Business Innovation and Research (IJBIR), Vol. 5, No. 1, 2011

Abstract: Mobile phones are the backbone of mobile communications and have experienced explosive growth in recent years. The mobile phone industry continually launches new technology to entice consumers. The introduction of new technology is unavoidable in a competitive environment; as a result telecommunication marketers have to deal with a high uncertainty regarding consumers' preferences and acceptance of various new technologies. Competition among mobile phone service providers in India is expected to grow more intense once the government allows private telecommunication service providers to roll out 3G services. The focus of this exploratory study is to study perception of the youth about 3G technology in mobile phones and the factors which affect the attractiveness towards 3G technology.

Online publication date: Sat, 28-Feb-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com