Reflections on strategic insights for winning in the complex emerging market of India
by Som Sekhar Bhattacharyya
International Journal of Business Excellence (IJBEX), Vol. 4, No. 1, 2011

Abstract: This is a time in India when in certain industries which were not commoditised until a few years ago are getting commoditised. Further, in certain industries that were not customised until a few years ago, customisation is happening. Industry convergence is making things more challenging as is dynamic pricing and hypercompetition. These five phenomenons have been named HDC3 constructs in this article. This article attempts to find answer to reasons for why these five phenomenons are simultaneously happening. It was found that technological advancement, rising customer base and expectations, increased competition are some of the reasons driving the five phenomenons. The deliberations in this article would help managers to better comprehend the situation. Further, the strategy to counter simultaneous occurrence of HDC3 constructs at the product/service level has witnessed very limited research because it is a very recent phenomenon. Thus, this article would also contribute theoretically. Further, since this article draws insights from India (an emerging economy), it would bring rich perspectives for managers.

Online publication date: Sat, 27-Sep-2014

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