Mashups for travellers: integrating web applications based on the purchase stages of travel products
by Dimitris N. Kanellopoulos
International Journal of Electronic Business (IJEB), Vol. 8, No. 6, 2010

Abstract: Tremendous potential for remote integration and collaboration in travel-related processes is provided by mashup web applications. Using various web applications, travellers have specific needs and experiences during the pre-purchase, purchase and post-purchase stages of various travel products. This paper proposes a conceptual framework that integrates travel-related web applications taking into account the three purchase stages. The proposed framework is generic as it can be applied to other sales domains on the web. The mashup web applications of the proposed framework assure the needs of travellers and enhance their ability on managing their web applications at each purchase stage, and thus to manage better their needs.

Online publication date: Thu, 25-Nov-2010

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