Physical vanity across cultures: measurement and validation
by Anil Mathur, Benny Barak, Keun S. Lee, Yong Zhang, Stephen J. Gould
J. for Global Business Advancement (JGBA), Vol. 3, No. 4, 2010

Abstract: Physical vanity relates to a person's, often excessive, concern for physical appearance and/or positive view of appearance. The study presented attempted to establish measurement invariance of the physical vanity scale across three extremely diverse cultures with samples from China (N = 502), India (N = 156) and the USA (N = 338). The results from a series of confirmatory factor analyses indicate that the physical vanity scale is applicable to culturally differing countries. Implications of findings are also discussed.

Online publication date: Wed, 13-Oct-2010

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