Value factors determining consumer satisfaction at full-scale restaurants in Saudi Arabia Online publication date: Wed, 13-Oct-2010
by Muhammad Asad Sadi, Taha Saricimen
J. for Global Business Advancement (JGBA), Vol. 3, No. 4, 2010
Abstract: The restaurant industry in the Kingdom of Saudi Arabia is expanding rapidly. This industry has grown over the years, primarily because of the adoption of a modern way of life in the Saudi culture and the ever-increasing economic prosperity in the Kingdom. With the surge in restaurant businesses, customers' expectations for value in relation to price, quality and service have also increased. The restaurant operators now look for new and innovative ways to keep their customers satisfied so as to remain successful. This paper investigates empirically factors that determine consumer satisfaction in the full-scale restaurant market in the Eastern Province of Saudi Arabia. A questionnaire was randomly distributed to collect data on a four-construct research model. This study concludes that value factors, such as service quality, product quality and physical appearance, have a significant impact on consumer satisfaction. The product price, on the other hand, does not have such an impact.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the J. for Global Business Advancement (JGBA):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com