The adoption of mobile payment: a descriptive study on Iranian customers Online publication date: Mon, 11-Oct-2010
by Abbas Keramati, Rose Taeb, Arad Mousavi Larijani
International Journal of Electronic Customer Relationship Management (IJECRM), Vol. 4, No. 3, 2010
Abstract: The objective of this research is to investigate Iranian customers' adoption of m-payments. For this aim, we are going to review some adoption theories and previous studies which have been done and extract the most significant factors. The proposed factors come from combinations of technological and behavioural factors, and also demographic and cultural characteristics. As a result, questionnaires were distributed and 623 complete questionnaires were gathered and descriptive analyses were done to achieve better understanding about influential adoption factors on m-payment. At the end it concluded citizens with more monthly income, younger, high educated, more traveller, capital city residency and abroad residency are more adapted to m-payment. In addition, although the mean of adoption factors are near four (Lickert between one and seven) and all are almost same, however, it is an acceptable condition for the new system which is about one year old.
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