Governance structure and organisational learning in franchising
by Xiaoli Yin, Mark Shanley
International Journal of Strategic Change Management (IJSCM), Vol. 2, No. 4, 2010

Abstract: When parent firms employ different governance structures for their individual outlets, they may create different learning environments. Specifically, different levels of organisational routines and local adaptability emerge across independent, company-owned and franchisee-owned outlets (including single versus multi-unit franchisee-owned outlets). Company-owned outlets tend to exhibit a high level of organisational routines, whereas independent outlets feature a high level of local adaptability. Franchisee-owned outlets reveal a moderate level of organisational routines and local adaptability. Multi-unit franchisee-owned outlets have a higher level of organisational routines and a lower level of local adaptability relative to single-unit franchisee-owned outlets.

Online publication date: Wed, 06-Oct-2010

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