Linking consumers' perceptions on technology innovation and brand to repurchasing intention of mobile phones
by David Yoon Kin Tong, Saw Bin Wong, Bik Kai Sia
International Journal of Innovation and Learning (IJIL), Vol. 8, No. 4, 2010

Abstract: In today's highly competitive environment, improving the technology and maintaining the brand for mobile phones remain crucial. Consumers will repurchase the same brand provided the phone's camera technology innovations and aesthetic designs are better and launched faster than the competitors and the brand they are using remains reliable and prestige brand at the time of purchase.

Online publication date: Sun, 03-Oct-2010

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