Consumers' purchasing and store switching intentions in respect of eco-marked products Online publication date: Sun, 03-Oct-2010
by Philippos Karipidis, Efthimia Tsakiridou, Stamatis Aggelopoulos, Athanasios Belidis
International Journal of Economics and Business Research (IJEBR), Vol. 2, No. 6, 2010
Abstract: The aim of this paper is to study consumers' buying behaviours towards certified eco-friendly food and to estimate their willingness to buy this food. It also examines the role of the retailer to replace the certification and to add value by analysing the consumer's 'willingness to switch store' in order to purchase a certified product. Results indicate that consumers' intentions to purchase eco-certified food depend on the level of awareness about production conditions, the eco-mark experience and credence attribute associations, occupation and household income. Therefore, the eco-mark and the most preferred retailer could add value for customers. A methodological insight is that when the consumer's decisions for eco-friendly products are analysed, the distinction of eco-mark representations in three different attribute associations improves the explaining capacity of the consumer's decision model.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Economics and Business Research (IJEBR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook