The perceived valuation factors for mobile trading services
by Kuang-Hsun Shih
International Journal of Mobile Communications (IJMC), Vol. 8, No. 6, 2010

Abstract: This study adopts a method proposed by Ou Yang et al. (2008), to discuss cause–effect relationships and the relevant importance of investors' intentions to use a Mobile Trading System (MTS). The findings suggest that psychological risk is the overall core principal indicator of investors' evaluations. Interestingly, commission discount and gifts are perceived as relatively unimportant. Telephone trading still attracts the attention of investors owing to its benefits of space and time, as well as lower performance risk.

Online publication date: Thu, 30-Sep-2010

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