In search of global market leadership: investigation of organisational transformative change
by Jifu Wang, Linda A. Hayes, Ronald J. Salazar
International Journal of Management and Enterprise Development (IJMED), Vol. 9, No. 1, 2010

Abstract: One of the top considerations for small- and medium-sized firms in today's global economy is to strategise how to handle global competition and take the lead in the game. This paper was based on a series of three studies over five years investigating the fundamental change of a former Chinese state-owned enterprise, Huatao Ltd., in its course of becoming a capable organisation with multiple competences and achieving global leadership in its industry. This study suggests that actions of small- and medium-sized companies can result in best practices for firms evolving rapidly into competitive, market-driven enterprises in the global arena.

Online publication date: Tue, 21-Sep-2010

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