The role and importance of motivation in TQM success Online publication date: Fri, 12-Sep-2003
by Jaleel Talaq, Pervaiz K. Ahmed
International Journal of Management and Decision Making (IJMDM), Vol. 4, No. 2/3, 2003
Abstract: Over the evolution of total quality management (TQM), the emphasis upon people has increased. Any organisation has to produce its outcomes through its people. Therefore, the key to quality performance is the organisation's ability to motivate its people towards desired actions and behaviours and increase their level of quality consciousness. Based on a synthesis of the literature, this paper integrates the various hitherto disparate strands of thought into a pragmatic model of motivation which helps to direct us to precise management actions to create quality conscious actions and behaviours. The developed pragmatic model, called ''the 5 ''R''s of Motivation'' has 5 main constructs: requirements, resources, rewards and recognition, relationships, and responsibility. These constructs are conceptualised to emphasise embedding a strong belief in the people about the deep values and norms that define TQM and lead people to act out quality in their everyday work actions.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management and Decision Making (IJMDM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook