The fundamentals-based strategy: the dominant strategy for Chinese firms in a new era Online publication date: Thu, 02-Sep-2010
by Rongping Kang, Yinbin Ke
International Journal of Business and Systems Research (IJBSR), Vol. 4, No. 5/6, 2010
Abstract: The external environment of Chinese businesses made a fundamental shift around 2000/2001. This change would necessitate a corresponding change in growth strategies. A holistically framed concept of 'niche' strategy or the 'fundamentals based strategy', however, appears to be or will be the dominant growth strategy for Chinese firms in this changed environment. The fundamentals based strategy advocated in this paper is not only rooted in the classic Chinese strategy thinking but also supported by the practices of an increased number of Chinese firms. The main contributions of this paper include: 1) proposing a holistic concept of the niche strategy or the fundamentals based strategy as an enterprise growth strategy; 2) incorporating Chinese classic strategic thinking; 3) integrating Chinese cases to explicate this model; 4) positing that this strategy is effective for latecomers with resource disadvantage. We also propose future research directions.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Systems Research (IJBSR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook