Predicting B2C start-up survival after two years: the wisdom of traditional conceptions
by Roland H. Simons
International Journal of Management and Decision Making (IJMDM), Vol. 4, No. 2/3, 2003

Abstract: The present study sought to use new proxies for traditional notions of strategy and structure to predict survival prospects for a group of 300 e-business start-ups operating in the B2C retail environment. Results indicated that after two years less than 55 firms had survived. Using a longitudinal multi-method design, it was demonstrated that strategy and structure could be used to predict firm survival and performance. The results carry implications for the relevance of traditional concepts of business success.

Online publication date: Fri, 12-Sep-2003

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